POWERFORWARD DRIVES ISSUANCE SOLUTION FOR
FAST GROWING SECURE MINI CARD MARKET
- Company’s personalization and issuance solution gives consumers a card in its final form without the consumer having to “punch out” a card. -
Toronto,Canada November 18, 2003 – PowerForward, a Toronto based designer of “concept to application” innovative plastic card personalization and issuance equipment, announced today that it has engineered a new system to deliver a Mini-Card in its final form without the consumer having to “punch out” a card. Currently Mini-Cards are delivered to consumers in a form whereby the consumer has to manually extract the card out of a plastic mold. The mold is only required to support current personalization equipment limitations.
In releasing this solution to the marketplace, Kevin Quinn, the President of PowerForward said that, ”while it appears Mini-Card is wildly successful, the fact is that consumers must still punch out the card and throw away PVC. Our solution delivers to the cardholder the product that the marketers envisioned. That is, a small companion card product for use on key rings, key fobs or purses.” Mr. Quinn also stated that this card issuance solution can be used in any card issuance environment regardless of current equipment configurations.
The issuance solution proposed by PowerForward allows the Mini Card, or any companion card shape, to be personalized and mailed with its full size card on a personalized carrier … at 6,000 card sets per hour.
“ As the companion card market continues to grow”, said Mr. Quinn, “issuers will want to take advantage of not only delivering a product in its final form to cardholders, but also the benefits of a card issuance solution that will increase productivity, decrease the potential for errors and improve customer service.” We are very excited about the potential this solution has for the plastic card industry across the world.
About
PowerForward
PowerForward is a Toronto based manufacturer and integrator of high-speed
card personalization and issuance solutions. Its principals have over 40 years
of experience in the plastic card industry and have delivered machines across
the globe. Its most recent project was the creation, manufacture and installation
of a card issuance system for the State of California’s Department of
Motor Vehicles driver license program. It has recently signed an exclusive
sales agreement for the plastic card industry with Linxx LLC, a US based sales
and consulting agency.
| Contact:Press | Kevin
Quinn President 416- 227-0002 kquinn@powerfwd.com |
| Scott Magnacca Linxx LLC 848-228-1440 s.magnacca@linxxllc.com |
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