The commercial print industry is big and diverse with companies or divisions specializing in newspapers, magazines and direct mail - just a few of the broad categories. One common factor is the limited technology available for applying value-added labels to printed products.
If you would like more flexibility to incorporate pressure sensitive items yet feel that your technology has you in a box, consider the benefits of what we offer. Depending on the details of your business, you can:
Offer high impact ad placements for maximum consumer response, using labels sourced from any supplier
Offer high impact placements
The position of a value-added RPN, coupon or game piece matters. Will it be noticed? Is it relevant to the printed content of the page (or facing page)? Let your advertising customers decide, rather than being constrained by your current technology.
With a Powerstick applicator on your web press, you are in control . . .
For newspapers, position an RPN on any page of your newspaper - for example, page 3 of the main section, the front page of sports or right on top of your customer's ad
For magazines, place a product sample or coupon on any page within a signature
For targeted direct mail, put removable labels anywhere on the inside or outside of your creative brochure
You can also add multiple items in the same print run.
PowerStick Label Applicator on Newspaper Press
Apply Unusual Items
In addition to labels, you can apply a wide variety of other items ...
Thin cards, like the membership cards in the video to the right
Multipage booklets, like coupons or comic books
Interactive samples, so customers can smell, taste or touch a product
Reduce post-press processes If you are currently applying labels post press, inline finishing can save time and money - without disrupting your high speed operation.
Adding a PowerStick unit to your web press is transparent to your operation. It's easy to install, setup for a new run, and manage the label supply & release liner waste (you have three model choices for this). And most importantly, your press runs at its usual speed. . .
